Remix is an AI-powered gaming creation app — think the TikTok of gaming. They needed a full rebrand and a launch video that could explain their product in a way that was fun, memorable, and instantly shareable. The old brand couldn't keep up with where the product was going.
We did a full rebrand for Remix, then developed Remi — an original mascot character designed to be the mechanism for explaining the product. The launch video used Remi to walk viewers through the AI-powered gaming creation experience in a way that felt native to gaming culture, not like a corporate product demo.
The identity system was designed to feel native to gaming — bold, energetic, and built to work across social media, in-product UI, and video content. Every touchpoint reinforced the same personality.
We defined transition styles, animation curves, and pacing guidelines that gave Remix a consistent feel across all video and animated content.
Social media frameworks, presentation templates, and video intro/outro packages that any team member could use to produce on-brand content.
The rebrand and mascot-driven launch video gave Remix a visual identity and character that communicates their product instantly. Remi became the face of Remix — making the AI gaming creation app feel approachable, fun, and distinctly different from anything else in the space.
Book a 30-minute call and we'll create a custom video concept with storyboard — whether you hire us or not.
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We'll learn about your brand and walk through your custom concept.
