Agency vs Studio

The traditional agency model is broken. Here's the alternative.

Account managers, creative-by-committee, timelines that stretch for months, and invoices that balloon past the SOW. You deserve direct access to the people making your work. That's what a studio is.

Why the agency model fails creative teams

Agencies have existed forever. Some are genuinely great. But the traditional agency model has structural problems that hurt the work — especially for SaaS and tech companies that need to move fast:

Traditional Agency vs WithLore — honest comparison

Traditional AgencyWithLore
Pricing ModelProject-based, SOWs that balloon ($20K-$100K+ per project)Monthly retainer from $2K/mo. Predictable. No surprises.
Timeline6-12 weeks per project (often longer)First deliverables in days, not months
Team AccessAccount manager buffer — no direct access to creativesDirect Slack access to the team making your work
Who Does the WorkJuniors execute, seniors pitchSmall senior team — same people pitch and produce
Creative OwnershipCommittee-driven, safe, forgettableCreative director-led, opinionated, story-driven
Iteration SpeedRevisions take days, cost extraUnlimited revisions, same-day turnarounds
Style RangeUsually one house style3D, motion graphics, AI cinematic, character animation
Brand ContinuityResets with every new projectOngoing relationship, compounding brand knowledge
Strategic InputComes at a premium (strategy retainer)Built into every engagement
ScalabilityNew SOW for every additional deliverableScale up or down month to month
Honest take: when an agency IS the right call
If you're running a massive integrated campaign across TV, digital, OOH, and social — with live-action shoots, celebrity talent, and media buying — a full-service agency with those capabilities is what you need. Agencies with deep media relationships and production infrastructure for large-scale shoots can do things a studio can't.

But if you need ongoing video content, fast creative iteration, and direct access to the people making your work — the agency model is a bad fit. You're paying for overhead (offices, account teams, new business departments) that doesn't improve your creative. WithLore gives you a senior creative team with none of the agency bloat.

What a studio produces — without the agency overhead

No account manager middlemen. No creative-by-committee. Just a small, senior team making work that actually performs.

Solstice Finance
Solstice Finance
2M+ Views
Redacted Coin
Redacted Coin
1.4M Views
Artefact
Artefact
Brand Campaign

Agency vs studio — common questions

No. Agencies sell process and overhead. We sell creative output. There's no account manager between you and the team. No internal approval chain before you see concepts. No billable hours padding. WithLore is a studio — a small, senior team that makes things. You talk directly to the people doing the work, and the work starts immediately.
Depends on what you mean. If you need 50 localized TV spots across 12 markets, you need an agency with that infrastructure. If you need consistent, high-quality video content for your SaaS product — launches, ads, social, product demos — we produce more usable content per dollar than most agencies, because we don't have the overhead they do. Our AI-accelerated pipeline means faster output without sacrificing quality.
Agencies scope each project individually, which means every new video is a new negotiation, a new SOW, and often a surprise on the final invoice. Our retainer gives you a predictable monthly cost with dedicated capacity. Content Engine starts at $2K/mo, Creative Studio at $6K/mo. You get ongoing production, strategy, and revisions — no scope creep, no incremental charges.
Run us in parallel. Many of our clients start by testing WithLore alongside their existing agency relationship. Once they see the difference in speed, directness, and output quality per dollar, the decision usually makes itself. We don't require long-term contracts — start month to month and see what happens.
Both. Agencies often charge separately for strategy (sometimes a $10K+ strategy retainer before production even starts). At WithLore, creative strategy is part of how we work. We develop concepts, not just execute briefs. We'll tell you what to make, why, and in what order — because we've seen what works across dozens of SaaS and tech brands.

Skip the pitch deck. See the work.

We'll build a custom video concept for your product — free. No SOW, no 6-week timeline, no account manager. Just great creative, fast.

Get Your Free Concept

No pitch deck. No contracts. You keep the concept even if you don't work with us.