B2C App Video

Video for apps that need to win the first three seconds

App store previews, social-first content, and user acquisition video for consumer apps competing in the most crowded marketplace on earth. If your video doesn't hook instantly, you've already lost.

Get a Free Video Concept

The Challenge

Why most app videos fail

The average person sees thousands of ads daily. App store visitors decide to install or bounce in seconds. Your video isn't competing with other videos. It's competing with the user's thumb.

App store previews are make-or-break. Your app store video is the highest-leverage piece of marketing you have. Most apps waste it with a slow screen recording and text overlays that nobody reads. You get 30 seconds. The first 3 decide everything.
Social feeds are hostile to boring content. Users scroll past content that doesn't grab them immediately. Your UA videos need to open with a hook so strong it physically stops the thumb. Polished doesn't mean effective. Attention-grabbing does.
You need volume at quality. Running paid acquisition means you need dozens of creative variants, tested and iterated constantly. You can't produce one hero video and run it for six months. Creative fatigue is real, and it kills your CAC.
Platform specs change constantly. Vertical for TikTok, square for Instagram feed, horizontal for YouTube, specific dimensions for app store previews. Each platform has its own rules, and repurposing doesn't mean just cropping.
Authenticity matters more than production value. B2C audiences have finely tuned BS detectors. Overly corporate video feels like an ad (because it is). The content that performs looks native to the platform, not like a TV commercial stuffed into a phone screen.

What We Build

Video formats that drive installs and engagement

Every format we produce is designed for how people actually discover and decide to use consumer apps.

App Store Previews — optimized 30-second videos that convert browsers into downloaders
UA Ad Creatives — high-volume social ads built for Meta, TikTok, Snap, and YouTube acquisition
Viral Social Content — native-feeling short-form video designed to earn organic reach
Onboarding Sequences — in-app video moments that increase activation and reduce Day 1 churn
UGC-Style Content — authentic-looking video that performs like organic posts in paid placements
Launch Campaigns — coordinated video across all channels for major releases and feature drops

Selected Work

Consumer brands we've built for

From character-driven animation to cinematic product reveals, we build content that stops the scroll.

FAQ

B2C video questions

Yes. We understand the difference between production quality and production feel. UGC-style content needs to feel raw and authentic while still being strategically structured. We can create content that looks like it was shot on someone's phone but is actually carefully crafted for conversion. The hook, pacing, and CTA are all intentional even when the aesthetic isn't polished.

On our Content Engine plan, we typically produce 8-15 unique ad variants per month depending on complexity. That includes different hooks, different formats (vertical, square, horizontal), and different creative angles. We also set up modular systems so we can remix elements quickly for A/B testing without rebuilding from scratch every time.

Every piece of content is built platform-native. We don't make one video and crop it five ways. A TikTok ad has different pacing, framing, and hook structure than a YouTube pre-roll or an Instagram Story. We design for each platform's native behavior because that's what performs. We also stay current on platform spec changes and algorithm preferences so your content is always formatted for maximum delivery.

We know the exact specs for both iOS App Store and Google Play previews, including duration limits, dimension requirements, and content guidelines. More importantly, we know what actually converts in app store previews: leading with the core value prop, showing the UI in motion within the first 2 seconds, and making every frame earn its place in a 30-second window.

Stop losing users before they even open your app.

We'll build a custom video concept for your app. Free. See what scroll-stopping content actually looks like.

Get Your Free Concept

No pitch deck. No contracts. You keep the concept even if you don't work with us.