Video Production for DTC & Ecommerce

The Challenge

Why ecommerce video is a race to the bottom

Every DTC brand knows they need video. The problem is that most of it looks identical. White backgrounds, spinning products, the same Canva-template aesthetic. Here's what actually makes ecommerce video hard:

You're competing with Amazon's infinite shelf. Your product exists alongside thousands of near-identical options. Static images and generic product videos don't create preference. They create comparison shopping. And you lose that comparison on price every time.
Paid acquisition costs keep climbing. CPMs on Meta and TikTok rise every quarter. The only lever you have is creative performance. Better video means lower CPAs. Bad video means you're subsidizing Meta's margins while burning cash.
Brand and performance are in constant tension. Your performance team wants conversion-optimized UGC. Your brand team wants elevated, aspirational content. Most brands end up choosing one and losing the other. You need both, and they need to feel cohesive.
Content dies fast. Creative fatigue hits ecommerce brands harder than anyone. An ad that crushes it this week might tank next week. You need a constant pipeline of fresh creative variants, not one hero video you pray works for a quarter.
Social commerce is becoming the default. TikTok Shop, Instagram Shopping, YouTube Shorts with product tags. Video isn't just marketing anymore. It's the storefront. If your video content isn't shoppable-ready, you're leaving revenue on the table.
UGC quality control is a nightmare. Sending products to creators and hoping for usable content is a gamble. Half the footage comes back unusable. Managing creators at scale requires systems most brands don't have.

What We Build

Video that drives both brand and revenue

We produce the full spectrum of ecommerce video, from top-of-funnel brand content to bottom-of-funnel conversion assets. All built to work together.

Product Hero Videos — cinematic product reveals that make people want what you sell before they know the price
Social Commerce Content — shoppable video built for TikTok Shop, Instagram, and YouTube product tags
UGC-Style Ad Creatives — authentic-feeling content produced at studio quality with strategic hooks and CTAs
Brand Films — the story behind the product, told in a way that builds emotional connection and loyalty
Lifestyle & Lookbook Video — aspirational content that positions your product in the life your customer wants
Unboxing & Review Content — structured first-impression videos that build trust and reduce purchase anxiety

Selected Work

Brands we've built content for

From product launches to ongoing social content, we help brands create video that people actually want to watch.

FAQ

DTC video questions

That's specifically what we're built for. We don't separate "brand" and "performance" into different silos. Every piece of content we produce is designed with both in mind. A product hero video can be cut into ad variants. A brand film can be sliced into social hooks. The key is building a modular content system where everything works together, not competing priorities fighting over one budget.

Our focus is video and motion content. If you need product stills, we can coordinate that as part of a larger shoot, but our core strength is moving images. That said, the 3D product renders we create for video can often be repurposed as product imagery, which gives you both from one production pipeline.

We build modular content systems from day one. That means we produce a base creative, then generate multiple variants: different hooks, different CTAs, different lengths, different opening frames. You get a library of testable assets, not just one video. When something performs, we can quickly produce more variations of the winning angle. On retainer, this becomes a continuous loop of create, test, iterate.

Most ecommerce video agencies are either UGC mills churning out volume at low quality, or traditional production houses that produce beautiful content that doesn't convert. We sit in between: studio-quality production with performance-minded creative strategy. We care about watch time AND purchase rate. We also offer production styles most ecommerce agencies can't touch: 3D, character animation, AI cinematic, and motion graphics. Check our comparison page for more detail.

Yes. We know the specific requirements for Amazon A+ content, Brand Story modules, and product listing videos. But more importantly, we know what actually performs in the Amazon context: clear benefit communication in the first second, visual proof of product quality, and comparison-proof positioning that makes the customer feel like they've already found the best option.

Build a brand that outlives the algorithm

Why ecommerce video is a race to the bottom

Video that drives both brand and revenue

Brands we've built content for

DTC video questions

Your brand deserves more than a white-background product spin.