Redacted Coin came to us on a very tight timeline. They needed two launch videos — one to announce their fundraiser and one to announce the launch of their crypto token. The deadline was non-negotiable, and the content needed to cut through a market that was drowning in token launch announcements.
We leaned into the brand name as a storytelling device. The entire video was designed around the tension of redaction — information being hidden, revealed, and hidden again. Every frame was designed to make the viewer feel like they were seeing something they weren't supposed to.
The two launch videos generated a combined 1.8 million views — with one video hitting 1.3 million alone. Delivered on a tight deadline, the content became the most-watched announcement in their category that quarter.
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