Chip Sterling is a mascot we developed for an AI agent content creator management app. The goal was to create a character that could highlight the day-to-day pain points creators face — but in an entertaining, shareable way that didn't feel like marketing.
We developed over 20 animated videos of Chip highlighting creator pain points. We built a 3D interactive website where visitors could talk to the character. We set up a 3D AI-powered live streaming avatar on TikTok — Chip live streams, people interact with him, he talks back, dances based on gifts. The full character universe, not just a logo on a screen.
A single Chip Sterling video hit over 3 million views. Total views across the account exceeded 4 million. The character-driven content drove over 30,000 visits to the app website over the course of two months — proving that a well-built character can be a more effective growth engine than traditional paid ads.
Book a 30-minute call and we'll create a custom video concept with storyboard — whether you hire us or not.
Get Your Free ConceptWe'll create a custom concept for your brand — yours to keep, no strings attached.
We'll learn about your brand and walk through your custom concept.
