Campaign Creative

Campaign creative that works as a system, not a one-off.

You don't need one hero video. You need a content system — hero assets, supporting pieces, social cuts, ad variations, and a production pipeline that keeps up with your marketing calendar. We build the engine so every campaign launches with a full creative arsenal.

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The Problem

Why most campaigns run on creative fumes

Marketing teams plan quarterly campaigns, but the creative is always the bottleneck. You end up launching with half the assets you need, repurposing last quarter's creative, and hoping nobody notices. Here's what keeps breaking:

One hero video and nothing else

You commission one big video, blow the budget, and then scramble to fill every other touchpoint with screenshots, static graphics, and recycled assets. A campaign needs depth — one video doesn't cover email, social, web, ads, and sales enablement.

Creative that arrives after the deadline

Your agency delivers the video two days before launch. There's no time for social cuts, no ad variations, no iterations. You launch with whatever's done and promise to "optimize later" — later never comes.

No visual consistency across touchpoints

Your landing page looks different from your ads, which look different from your social, which look different from your email. Five different people made five different things with five different interpretations of the campaign theme.

Starting from scratch every quarter

Every campaign is a fire drill. New vendor, new onboarding, new revisions cycle. There's no compounding — no creative infrastructure that makes each campaign faster, cheaper, and more effective than the last.

What You Get

What a WithLore campaign system includes

We don't deliver a video and disappear. We build a full creative system for each campaign — hero content, supporting assets, platform variations, and an iteration pipeline that keeps everything fresh through the campaign lifecycle.

Campaign Concept & Direction

A unified creative concept that ties every asset together — visual language, narrative themes, taglines, and design system. One idea, expressed across every touchpoint.

Hero Content

The flagship piece — a launch video, brand film, or hero animation that anchors the campaign. Story-driven, cinematic, and built to earn attention.

Supporting Content Suite

Social cuts, email headers, ad creative, landing page animations, presentation assets — everything your marketing team needs to execute across every channel.

Ad Variation Engine

20-50+ ad variations with different hooks, CTAs, and visual treatments. Enough creative volume to test properly and fight creative fatigue throughout the campaign.

Mid-Campaign Iteration

We don't stop at launch. As performance data comes in, we produce new variations, refresh underperforming creative, and double down on what's working. The campaign gets better over time.

Asset Library & Templates

Organized deliverable library with naming conventions, format specs, and reusable templates your team can extend. The system compounds — each campaign builds on the last.

Selected Campaign Work

Built with lore

How We Compare

The honest comparison for campaign creative

	Creative Agency	In-House Team	Freelancers	WithLore
Asset Volume	5-10 per campaign	Whatever time allows	3-5 per project	50+ assets per campaign
Visual Consistency	Strong	Variable by person	No system	Unified design system
Turnaround	4-8 weeks	1-3 weeks	1-2 weeks	5-7 days full campaign
Iteration Speed	Weeks + change orders	Days	New scope = new quote	Same-day iterations
Multi-Channel	Extra cost per channel	Limited by headcount	Specialist only	All channels included
Compounding Value	Start over each time	Some	None	System builds over time

FAQ

Questions about campaign creative

It means we don't just deliver isolated assets — we build an interconnected creative framework for your campaign. A hero video, 30 social cuts, 20 ad variations, email animations, and landing page assets all sharing the same visual language and narrative thread. Plus templates and design systems your team can extend. It's the difference between ordering one meal and stocking a kitchen.

A complete campaign creative package typically takes 5-7 days from concept approval to full delivery. For retainer clients, we often overlap concept and production phases to move even faster. If you need a campaign in 48 hours, we've done that too — it just requires prioritization. See our tiers for details on output capacity.

Absolutely. We start from your brand system — colors, fonts, voice, visual identity — and build campaign-specific creative that extends it without breaking it. If your guidelines are loose or outdated, we can help tighten them. The campaign creative should feel like a natural extension of your brand, not a departure from it.

Product launches, feature releases, seasonal pushes, rebrand rollouts, funding announcements, event campaigns, awareness campaigns, and always-on content programs. Basically any moment where your marketing team needs a coordinated set of creative assets across multiple channels.

No — we augment them. Most in-house teams have great taste and strategic thinking but are bottlenecked on production capacity. We become the production engine so your team can focus on strategy, brand, and the work that requires deep institutional knowledge. Think of us as the creative infrastructure under your team.

Stop launching campaigns with half the creative you need.

Book a call and we'll map out a campaign creative system for your next launch — free concept, no strings attached.

Get Your Free Concept

No pitch deck. No contracts. You keep the concept even if you don't work with us.