Open LinkedIn right now. Scroll for thirty seconds. Count the AI-generated videos.
The talking head avatars with the uncanny valley smiles. The stock-footage-plus-voiceover videos that say nothing. The Sora-generated product demos that look impressive for exactly one viewing.
This is the new normal. And it's creating something nobody predicted: AI video fatigue.
The slop problem
We call it slop — content that technically exists but adds nothing. It fills feeds, checks boxes, and wastes everyone's time.
AI made video production accessible, which is genuinely good. But it also made it trivially easy to produce forgettable content at scale. Every brand can now publish three videos a week. Almost none of them should.
The result is a feed full of content that looks the same, sounds the same, and converts the same: badly.
Why this is actually good news
Here's the thing nobody talks about: the more slop floods the feed, the more original work stands out.
When every brand's video looks AI-generated, a video with real cinematography, real creative direction, and a real point of view becomes magnetic. Not because it's expensive — because it's different.
Your audience can tell the difference. They might not be able to articulate it, but their thumb knows. They stop scrolling for things that feel real.
The new competitive moat
In 2024, the competitive advantage was having video content at all. In 2026, the competitive advantage is having video content that doesn't look like everyone else's.
This means:
- Original creative concepts beat templates
- Distinctive visual identity beats stock footage
- Opinionated storytelling beats feature walkthroughs
- Fewer, better videos beat volume-first strategies
The brands winning right now aren't the ones publishing the most. They're the ones publishing work people actually remember.
The practical takeaway
If you're a SaaS founder or marketing lead deciding between "10 AI videos per month" and "2 original videos per month," choose the latter every time.
Not because AI video is inherently bad. But because your audience's attention is the scarcest resource you have, and spending it on forgettable content is the most expensive thing you can do.
The math is simple: one video that gets shared is worth more than fifty that get scrolled past.
Make the one.
