Creative Pitch
The Hunt
Executive Summary
The crypto market is down. Most projects are going quiet or burning money on channels that won't convert.
Arkham has the best intelligence tools in crypto and an audience that already lives on Twitter. The pitch: turn that intel into a daily game. Every day, one mystery trade — real data, redacted entity — posted as a card on Twitter. The community guesses which wallet did it. The reveal is the punchline, the product demo, and the viral moment. No paid media. No new channels.
The Concept
Guess Who? — A Daily On-Chain Game
Each round, Arkham posts a mystery trade card on Twitter: real transaction data with the entity redacted. Crypto Twitter guesses. First correct answer wins. The reveal is the punchline.
A companion landing page on arkm.com acts as the game hub — leaderboard, past rounds, active challenge — with a signup wall that converts players into Arkham users.
Game Design & Infrastructure
Content & Visual Production
Launch & Live Execution
Game Card
The Twitter Drop
Every round starts with a mystery trade card. Real data. Redacted entity. The community guesses.
The Reveal
The Punchline Post
The reveal is the product demo. Entity unmasked, trade context, winner callout.
Landing Page
The Game Hub
Active challenge, leaderboard, round history. Sign up to participate = Arkham user acquisition.
Investment
Investment
Game Event Creative Package
Game design, card templates, landing page, content production, launch strategy, and live event execution
TBD
Pricing to be determined based on game scope and number of rounds.
Why Twitter, Not TikTok or YouTube?
The LTV gap is real. A TikTok viewer who downloads Arkham out of curiosity is not the same user as a Twitter crypto native already tracking wallets. The Twitter user converts faster, retains longer, and engages deeper. CPMs on broad platforms are also inflated in a down market — you'd be paying premium rates for low-intent traffic.
Arkham already owns the channel. The audience is there. The question isn't where to go — it's how to get attention on the platform you already dominate.
Why the Game Works
The punchline is the product demo. Every reveal shows exactly what Arkham can do — de-anonymize a wallet, expose a trade, connect an on-chain move to a real entity. Players experience the tool by trying to beat it.
The reply chain is the distribution. Every guess is a reply or QRT. Every wrong answer followed by the reveal is a shareable moment. The game distributes itself, and Arkham doesn't spend a dollar on amplification.
The landing page is the acquisition funnel. Players who want to submit through the official leaderboard create an Arkham account. The game self-selects for the highest-LTV users and funnels them directly into the product.
One production investment. A full content calendar. Zero paid media.
Related Work
Terms & Conditions
Next Steps
Let's run The Hunt
Book a call to walk through the mechanics and lock in round one.
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