Proposal
Character Development & Content Package
Executive Summary
We'll develop a character from concept to production-ready asset — a fully realized mascot built for short-form content at scale. The Bluebee bear chef concept is a starting point; the final character direction is entirely up to your team. Alongside the character, we'll deliver a launch package of 20 assets: 10 static images and 10 short-form videos optimized for TikTok and Instagram. Static and video production run in parallel, and each asset is released for your marketing use as it's completed — no waiting until the end.
Related Materials
Scope of Work
What We're Building
Character development from concept to production-ready, plus a launch content package of 20 assets. Static images and videos are produced in tandem — each asset is delivered as it's completed, ready for immediate use in your marketing.
Character Development
Full character design and production pipeline. Bluebee is a starting point — the final character, look, and direction are completely open and will be shaped by your team's vision. We'll explore options together and land on the right character for Tastewise. Once the direction is locked, we'll build out 3 character styles/outfits and 2 fully designed environments, plus expression sheets, pose library, and a style guide so the character stays consistent across every piece of content. Includes an approval process with your team to sign off on the final character before moving to content production.
10 Static Images (20 Total with Variations)
Text-forward social images featuring Bluebee in different poses and iterations — each designed around a specific customer pain point with clear CTAs. Think trending data callouts, industry insights, and product hooks layered over the character. Each image comes with 2 variations for A/B split testing. Built for Instagram feed, carousels, stories, and LinkedIn.
10 Short-Form Videos (15s)
15-second videos featuring Bluebee for TikTok and Instagram Reels. A mix of two formats: trending food updates powered by real Tastewise data (ingredient trends, rising flavors, seasonal signals) and recreations of trending viral food content with Bluebee as the character. Each video averages 15 seconds and takes 1–3 days of production time, with an average of ~20 production days total across the set.
The Character
Starting Point: Bluebee
The Bluebee bear chef is where the concept started — but the final character is wide open. Whether it's Bluebee refined, a completely different character, or a new direction entirely, we'll explore options together and build whatever fits Tastewise best.
Timeline
Production Timeline
Character Dev
3 Days
Finalize character design — 3 styles/outfits and 2 environments, plus expression sheets, pose library, and style guide. Includes an approval process with your team — we move to content once Bluebee is signed off.
Content Production
~20 Days
Static images and videos are produced in tandem — not sequentially. Each asset is delivered as it's completed and ready for immediate use in your marketing. 10 static images (2 variations each) plus 10 × 15-second videos. Each video takes 1–3 days of production. Weekly check-ins throughout.
Investment
Investment
Character Development
3 styles/outfits, 2 environments, style guide
$2,250
10 Static Images (2 variations each) + 10 Short-Form Videos
20 static assets for split testing + 10 videos — Instagram, TikTok, Reels
$15,000
50% deposit to begin. Remaining 50% on final delivery of all assets.
Terms & Conditions
Next Steps
Let's build Bluebee
Book a call to finalize pricing and lock in your production slot.
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