Brand Film Concept
The Founder's Loop
Executive Summary
Every founder has a version of this story. The notifications they swipe away. The spreadsheet they open and close without touching. The week that becomes the month that becomes the quarter.
This film doesn't pitch Meridian. It shows a founder finally stopping the loop — and what that actually looks like. POV cinematography, handheld and real. One shoot. Multiple cuts. A full content calendar.
Scope of Work
A Day in the Founder's Life
A 60-second hero film shot POV and handheld — documentary, not polished. Every scene is a standalone ad unit. One shoot yields a full quarter of content.
The Morning Stack
POV: Phone screen at 7:02 AM. Chase Bank. QuickBooks. Stripe. Calendar already packed. First meeting in 18 minutes. The founder swipes it all away.
The Loop
Montage through the day. Board room. School pickup. Late at the kitchen island. Financial notifications keep cutting in — each one swiped, deferred, ignored. The loop continues.
Fine. Let's Do This.
POV: Desk. Late. Excel opens to a sea of cells. The founder stares. Three minutes of silence. Closes the laptop. Gets up. Walks away.
The Text
Phone on the coffee table. iMessage from a founder friend: 'just use Meridian man. changed everything for me.' The founder picks it up. Reads it twice.
The Reveal
Camera behind the founder at the desk. Meridian opens. AI agent builds the full picture automatically — cash flow, burn rate, runway — all populating in real time. The founder doesn't touch the keyboard. Golden light from the screen. They lean back.
Meridian.
Logo on black. No tagline needed.
Timeline
Production Timeline
Creative Direction & Shot List
Days 1–3
Lock the script, POV shot list, and ad derivative plan. Define which scenes cut as standalone units.
Style Frames & Art Direction
Days 4–7
Key frames in the final visual style. Warm practical lighting. Documentary handheld. Establish the contrast between the cold notification world and the warm Meridian reveal.
Production
Weeks 2–3
Full shoot, edit, color grade, sound design, and music. Weekly rough cut check-ins.
Hero Film + Ad Derivatives
Week 4
Final hero cut plus all platform formats (16:9, 9:16, 1:1) and 6–8 ad derivative cuts.
Investment
Investment
Hero Brand Film (60s)
Full production — script, shoot, edit, color grade, sound design, music
TBD
Ad Derivative Package (6–8 cuts)
15s, 20s, 10s cuts optimized per platform
Included
Platform Edits
16:9 + 9:16 + 1:1 optimized formats
Included
50% deposit to begin production. Remaining 50% on final delivery.
Related Work
Terms & Conditions
Next Steps
Let's tell this story.
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