Proposal

Product Launch Video Package

Prepared for Jane Smith, VP Marketing

Example Client

March 24, 2026

Valid through April 24, 2026

We'll produce a high-impact launch video that captures your product's core value in 60 seconds — designed to stop the scroll on social, convert on your landing page, and give your sales team a weapon they'll actually use. The concept is built around your differentiation: showing the problem viscerally, then revealing your solution as the obvious answer.

What You're Getting

A complete video production package from concept to final delivery, optimized for your launch timeline.

Product Launch Video (60s)

Hero video for your launch — motion graphics, screen capture, and narrative voiceover. Optimized for landing page and YouTube.

60 seconds 16:9 Motion Graphics

Social Cutdowns (3x)

Three short-form edits optimized for Twitter/X, LinkedIn, and Instagram. Each tailored to the platform's format and audience behavior.

15-30 seconds 9:16 + 1:1 Social

Storyboard & Script

Full creative brief with scene-by-scene storyboard, script, and art direction — yours to keep regardless of production.

Included Pre-Production

How We Get There

Discovery

Week 1

Kickoff call, product deep-dive, audience research. We'll define the narrative angle and visual style.

Creative

Week 2

Script writing, storyboard creation, and art direction. You'll review and approve before we touch a single frame.

Production

Weeks 3–4

Motion design, animation, screen capture, voiceover recording, sound design. Weekly check-ins with rough cuts.

Delivery

Week 5

Final revisions, format exports for all platforms, handoff of all source files and assets.

Your Investment

Launch Video (60s)

Full production from concept to final

$8,000

Social Cutdowns (3x)

Platform-optimized short edits

$3,000

Storyboard & Script

Included with production

Included

Total $11,000

50% deposit to begin. Remaining 50% on final delivery. Net 15 terms available for established accounts.

50% deposit required to begin production. Remaining balance due on final delivery.
Includes two rounds of revisions per deliverable. Additional revision rounds billed at $150/hour.
Timeline begins on receipt of deposit and brand assets (logos, fonts, product access).
All final deliverables and source files are owned by you upon full payment.
Cancellation after kickoff: deposit is non-refundable, but all completed work to date is delivered.

Let's make this happen

Book a 30-minute call to walk through the proposal and lock in your production slot.

Book a Call